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Lack of sponsors for Indian team..hard to believe!

It is really hard to comprehend the story that is being put forth by the BCCI wherein they say that they have just somehow managed to get an extended sponsorship deal from Sahara for another six months due to severe shortage of capable sponsors who are willing to pay the deamanded amount. This is when the BCCI is supposed to be the strongest and the most cash-rich body in the cricketing world and is about to host the next World Cup (2011)!
What is even more baffling is the fact that analysts say that this has little to do with aftermath of the economic recession and more to do with team sponsors not getting enough media exposure or positive market sentiments out of their association with the Indian team> again, something shocking considering how the Indian cricket players are worshipped at home and by Indian fan community across the globe.

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