|Greenwashing: eco-friendly green labeling can be misleading
Green consumerism was about making smarter, better-informed choices. Is this really happening? How do you know that anything with the label of being an artisanal item has actually led to eco-friendly manufacturing processes? Is handmade always good? Is there any assurance that grass-fed meats and humanely-raised poultry produce always deliver what they promise? I am not so sure...absolutely not! The most basic online research will tell you that already there are words like Greenwashing being used to lay bare the truth about green labels that are highly misleading. For instance, there are many green brands that talk loudly about organic contents only. We are good with the organic-ness of the packaged food but does this mean the the food item was not processed? There is a huge difference between:
- straight from the farm
- from the farm to market with minimal time
- from the farm to processing unit to the consumer
- from neighboring, organically-managed farm to consumers with negligible miles or processing
...with the last option perhaps being the best!
Please note that the organic value of any green labeled food can deteriorate if there is substantial processing involved, even if at the packaging stage only. Again, what if your green food has considerable transportation miles on it, being distributed via fuel-swallowing vehicles? Does this mean that your dietary choice is really green, i.e. with minimal chemicals or processing but substantial carbon footprints that were needed to deliver it to you?!!